Bright Flashlight Company

Interest is the amount usually paid on the use of the principal amount of money loaned. Effective interest rate is the â€Å"actual annual interest rate that accrues, after taking into consideration the effects of compounding, when compounding occurs more than once per year (Investorwords, 2007). If Bright Flashlight Company will loan $300,000 from the bank for 60 days, the effective interest rate on the bank loan is 11% for a year or 1. 83% for the 60-days period.Opportunity cost is the cost difference of one alternative action over another. If Bright Flashlight Company will not pay their purchases amounting to $300,000 within the 10 day period, they will lose the opportunity to take the 10% discount amounting to $6,000. On the other hand, if they do not pay within the discount period, they also have the opportunity to use the $300,000 for other ventures within the credit term given by the supplier.Based on the given data, I think that Bright Flashlight Company should borrow the mo ney from the bank in order to take the discount on their purchases. The company can take the 2% cash discount in 10 days amounting to $6,000 and pay $5,500 interest on the bank loan of $300,000 after 60 days. The difference of $500 is still favorable for Bright Flashlight Company even if they pay their purchases after 70 days. If the banker requires a 20% compensating balance, Bright Flashlight Company must borrow $360,000 from the bank.The difference between the $360,000 loan and $300,000 needed fund of the company; amounting to $60,000 (20% of $300,000) is the banks compensating balance. However, if this is the case, Bright Flashlight Company should not loan from the bank anymore since interest on the loan will increase because of the increase on the total principal amount of the loan. Reference Investorwords (2007). Retrieved February 10, 2007 from: http://www. investorwords. com/1661/effective_annual_interest_rate. html

Depiction of Women

Depiction of Women By: Charles Cotton In past generations, women have not been given the respect that they deserve. Sophocles once said, â€Å"Silence gives the proper grace to women. † Men were always perceived as the dominant sex; women were just asked to perform in the kitchen, and please their spouse after a long day of work. According to feminist criticism, the roots of prejudice against women have long been embedded in Western culture. The female feminist Virginia Woolf wrote â€Å"A Room of One’s Own,† in which she declares that men have treated women as inferiors. She states that society believes that women are intellectually inferior to men.In layman’s terms, the man has control of the house and income, while the woman just sits home. Books from the early period of British literature such as Judith, Wife of Bath, and Grendel’s mom convey the same message. All of them had one objective in common: all protagonists were females who were denied certain rights. The ancient Greeks abetted gender discrimination, declaring the male to be the superior and the female the inferior. In the Bible, Adam and Eve were both tempted by a serpent, represented as the devil. Eve was the one who disobeyed God and ate from the Tree of Good and Evil.She was beautiful, but she made the mistake of falling for deception. Throughout the Christian Period, this story provides men with the reason why they should restrict the social, sexual, religious, political, and economic freedom of women (Eve and the Identity of Women, 1). This ancient story holds them accountable for the decisions that they make in mankind. This passage describes the image of women in Western Civilization; independence and freedom of speech. However, after a hard fight for equal rights, women are now allowed to be employed anywhere, with some companies still limiting their abilities.Women in today’s society are choosing the Garden of Eden’s apple every day; free will. Based off of the Fifth Edition of Literary Criticism, prejudice against women began in the Western culture. In ancient Greece, they abetted gender discrimination; demanding that the male is the superior and the female is beneath them (Literary Criticism, pg. 147). Charles Darwin wrote â€Å"The Descent of Man (1871), announcing that women are a â€Å"characteristic of a past and lower state of civilization† (pg. 147). As the man, one was responsible for upporting the family financially, while the wife stayed at home cleaning the house, preparing dinner, and taking care of the children. Genesis, the very first book of Scripture, tells us that God created both man and woman in his image. From the very beginning, women were seen and treated as inferior beings and seen as . The scripture read as this: â€Å"God created man first in this world out of his image†(Genesis). His creation of man signified their dominance, and their role of â€Å"authority. † In tho se days, females had a bad reputation for being very persuasive when they wanted something from men.For example, Delilah was the fatal attraction for Samson, who cut his hair to please her. His hair was his source of power; without it, he would be defenseless. He was defeated by the Philippines, and his confidence was diminished. Women have been the downfall of men, especially if he has valuable possessions. Century after century, male voices continue to determine the social role and cultural status of women. Feminist critic Simone de Beauvoir’s text asserts that the Western society is patriarchal, which means controlled by males. She says that women must ask them self: â€Å"What is a woman? (Feminism, pg. 149) This is basically stating that women are defined by his social class. The first major feminist critic that challenged the males was author Christine de Pizan. (1365-c1434) She wrote L’E[istre au Dieu d’ amours, critiquing the judgment of Charles Darwin, who stated in his novel â€Å"The Descent of Man† , stating that God created both man and woman as equal beings. They wanted to be heard and acknowledged as scholars, artist, and writers. They want to be respected as a person, and not just an object. I found an article called â€Å"Helium†, which was found on the CNN website.It explained that women of this generation are perceived to be educated, successful career, and have the ability to bare children. They are also expected to put food on the table for their husband and children, while enduring the added pressure of looking a certain way. All of these aspects are the perfect formula for a â€Å"successful† woman; and sometimes hinder males from appreciating their intellectual minds. Because of their gender, women have to work twice as hard to establish themself in society, but still are at risk to be perceived differently.For example, when a woman has a high class position in a company, people often have the notion that she used her sexual position to climb to power. With their clothing they walk around in, they are often judged by their figure than their ability to fulfill their job requirements. The story Judith would be a great example of how females use their body parts to gain respect. By building up her description as a maiden, the poet uses Judith’s virginity to construct her innocence, making her appear vulnerable. Because of this trait, Holofernes thought it would be easy to grasp her attention and take ownership of her life.She was also described as maego, meaning â€Å"woman†, â€Å"virgin†, â€Å"girl†, â€Å"woman†, and â€Å"wife. †( Judith, Lines 35,43, 73,78) She is never stated by her name, and that was the lack of respect that was there for women at that time. Issued on September 9, 2011 by a lady named Margaret Holt, the Chicago Tribune issued an article called â€Å"How Should Society(and media) Depict Women†, there we re a group of females that were discussing a video that displayed the lack of respect for women that was issued on September 9, 2011 by a lady named Margaret Holt.Holt attended the YMCA of Metropolitian, where the screening was sold out for the first night at Fifth Third Bank. This documentary, called â€Å"Miss Representation†, warranted responses that were not only shocking, but ellicited a fresh call to action about the events that occurred. The video was about a woman who went through so much disrespect and turmoil. She was beaten multiple times for standing up for her rights, but she kept her composure, and fought until the end.Taylor Demming, one of the females in the audience, stated, â€Å"I didn't know there was no respect for women,† she said afterward(Chicago Tribune, Depicting Women in Society, pg. 2). At the same time, there were scouts at DuPage County High Schools that were also disturbed by the content of the film. Student Jessica Porter said the movie made her â€Å"think about the reality shows that she liked†(Depicting Women in Society, pg. 2). This reading reminded me of the life of Susan B. Anthony, and her fight for womens’ right to vote.There were multiple messages that were interpreted from the documentary, allowing women in this generation to appreciate their freedom. Certain commercials are derogatory towards women, and perceive them as sexual pleasantries, as portrayed in Judith. Her hyper-feminity provides her with the power of seduction, in a significant female role. She is perceived as passive throughout the story, until she beheaded Holofernes. argues that Judith’s gender transformation in the poem is â€Å"not from passive to aggressive nor from â€Å"feminine† to †masculine,† but rather from â€Å"possessed† to â€Å"possessor† (257).Jean Kilbourne wrote an article titled â€Å"Portrayal of Women in Society, Killing Us Softly†, which discusses how women are portrayed as just items (Jean Kilbourne, Introduction to Media Studies, pg. 1). It continues to depict how the media portrays women and how they influence these advertisements negatively. For example, in his article, he chooses to show an advertisement where a Trojan condom was placed on the left side of a female’s bra. The condom represents sexual content, and the image was mostly focused on her breast. Her chest was depicted as a tool to influence men to purchase this particular product.Her breasts are enlarged in the picture as well; intriguing most men that sex sells in our society. African-American women are also promoted as sex symbols in music videos. According to the article titled â€Å"Beyond the Betrayal of Women in Video Games†, 38% of female characters found in video games are wearing revealing clothing, 23% are showing cleavage (Children Now, suite101. com/article/media-portrayal of women pg. 1). They wear bikinis and short shorts to draw attention f rom the audience. This particular style of clothing started in the late 90s, when Mystical came out with the song called â€Å"Danger. As the video progresses, there were scenes that revealed women completely naked. Producers realized that nudity would attract viewers, and raise record sales. The message was clear; Women are only valued by their body parts, and nothing else. The Wife of Bath was a story that spoke on sexual deviances of the female race. The story began with the sexual assault of a woman, and the rest of it imagines a world in which women are sovereign, and they have judgments, administer justice, and power over men I saw quotes that displayed this action such as: â€Å"Women may go saufly up and doun.In every bussh or under every tree Ther is noon oother incubus but he, And he ne wol doon hem but dishonor† (Lines 884 – 887). An incubus was a â€Å"demon child† thought to be begotten by the woman. The Wife’s claim is that women may go wit hout fear of being forced to birth a demon child. This is the life that women want, having the authority and ability to make their own decisions. We can tell that she thinks highly of herself; illustrated in her ornate clothing: â€Å"Her coverchiefts ful fine were of ground; I dorste were they weyeden ten pound†(Chaucer).She wanted to be the first woman at church to make a donation. Women did not usually have alot of funds, so she used her husbands for money. Females are always worried about their appearance: using make-up and other products to appear younger. Men see age marks as ugliness, and in order for women to appear more attractive in their eyes, they feel they must hide these facial marks. In Beowulf, Grendel’s mother was described as gross-looking and hideous, but she wanted to get revenge for her son, just like any other mother. Maintaining and preserving peace was not only their job, it was their identity.When Grendel’s mother was killed, she had fai led in her social role as peace-keeper. No one expected her to be beautiful because women were not appreciated in that aspect. When men get older, they are viewed as more attractive, where as if a woman does, her beauty fades off, and she is forced to intrigue a guy with her intelligence. Commercials from companies like Cover Girl, where they are promoting beauty products with famous people such as Gabrielle Union, Queen Latifah, and Halle Berry, encourage women others that they can be beautiful, no matter how old they are.There are movies that display men’s dominance over women such as Disney’s â€Å"Aladdin, Beauty of the Beast, and Beowulf. They show unrealistic, curvaceous, and vulnerable women who depend on male figures for strength and survival, not their own empowerment. In Aladdin, Princess Jasmine is upset and desperate to find a prince to make her feel loved and protected. Along comes Prince Aladdin that captures her attention, saving her from the clutches o f Jafar, the Sultan’s chief advisor. The movie has this â€Å"male-saving-the-day† theme to show that a woman is nothing without a man by her side.In Beauty and the Beast, it is portrayed that a woman cannot feel safe and protected unless they have someone with the character traits of the Beast: aggressive, violent, and intimidating. On April 3, 2009, an article was written in Kellevision called â€Å"Beauty and the Beast in Television†, stated that women who want this type of relationship usually had abusive fathers growing up, and want to feel protected from their father. In the story Beowulf, he saves his town by defeating Grendel’s mother, and becomes king.Cartoons have even displayed how women are disrespected and placed in smaller roles. I draw my attention to the â€Å"Flintstones†, where Fred is the bigger man who does all of the hunting while Wilma stays home and does all of the household chores. In â€Å"George of the Jungle†, it w as always George saving the distressed Jane, and Jane never does these things herself. Mrs. Jane Jetson is the perfect example of a stereotypical cartoon woman. Her waist is small, she is constantly wearing short skirts, and she has a love for shopping.In that cartoon, Mr. Jetson is the one going to work, while she spends his hard-earned money. In Chaucer’s â€Å"Wife of Bath†, the woman had multiple husbands, and she used them all for money. When a woman does play a dominant role in a movie, it usually comes with a sacrifice. â€Å"The Proposal†, starred by Sandra Bullock, plays a cold-hearted, detached career woman with sociopathic tendencies. This sends the message that a powerful woman sacrifices a healthy relationship, family, and her sanity to be successful.In the story Judith, she had to kill Holofernes to save her town, requiring her to step out of feminism to do that. Her sanity was diminished, but she completed the task of saving her people. For young girls that dream to have a great career and a loving family, this is not the message that they need to hear. Why is it that men can get a position of power because of their gender without sacrifices, but women have to do so much to receive respect? In today’s society, women are not given the proper respect that they deserve.They are constantly perceived as weak, and always judged by their appearance, not their mind. Wife of Bath is only judged by her beauty, and when it comes to something that requires dominance, the man is always required to handle the situation. People have to realize that women should not be mistreated before you actually take time to learn about them. Even though men are still perceived as the dominant sex, women are starting to gain respect in our society. With time and consideration, I believe that females will receive the respect that they deserve in America.Works Cited Page Bal, M 1995. â€Å"Head-Hunting: Judith on the Cutting Edge of Knowledge in B renner. † 1995: 253-285. Witcombe, Christopher. Eve and Woman. â€Å"Eve and the Identity of Women. † Copyright 2000. Bloom, Harold, ed. Geoffrey Chaucer. New York: Chelsea, 1985. Print. Wilkinson, Michelle. â€Å"Helium: â€Å"Portrayal of Women in Society. † 2009. www. helium. com/items/1339068-portrayal-of-women-in-society Bressler, Charles E. â€Å"Literary Criticism† An Introduction to Theory and Practice. Fifth Edition, 2010. Published by Prentice Hall. Pgs. 1-335. Young, Adena. Negative Portrayal of Women† The Depiction of Women in Today’s Society. 21st century. http://library. thinkquest. org/21298/Mind&Body/Portrayl. html Kilbourne, Jean. â€Å"Introduction to Media Studies†, Portrayal of Women in Society. Hanson, Public Relations Chapter 12. Published 2010. Greenblatt, Stephan. â€Å"Norton Anthology of English Literature. † Wife of Bath. 2009. Blake, Johnathon. â€Å"Struggle for Female Equality in â€Å"The Wife of Bath’s Prologue. Luminarium: Anthology of English Literature. N. p. , n. d. Web 7 http://www. luminarium. org/medlit/jblake. htm.

Advantages Of Car Tuning

Advantages Of Car Tuning Youve got your brand-new car from the shop. I understand you are very much excited about it. As soon as you wake up in the morning you ran to the garage to find out if your car is around. Your buddies are coming to a location to have a sight of it. This makes you believe that youre on peak of the planet. As soon as you return from your workplace youre prepared for a very long drive along with your pals. These days youre so much busy with your own dream. But allow me tell you something that together with the passing of time the performance of your cars retards because of wear and tear of several pieces of your cars. So what would you do then? You may sell off and find a brand new one! Remember you have to work very difficult to make single buck. Itll be not a reasonable option to do so. However, you cannot also proceed with a very low performance car. Do not worry! Theres a way out too. Only get your car and that is about to delight in the joy of a brand-new car with an older one. Your money will also be saved. Is not a good idea! Car tuning has become a hobby for a lot of men and women. They love to change their cars according to their wish. In reality tuning your car is your perfect way to boost performance of your car. It entails some strategies to alter the car so as to raise its own potentialities. In reality car tuning can help you to customize your car. Its possible to alter these parts where you only desire to give your car a personal touch. Nowadays owners are researching endless procedures for pruning to make the most of the potentialities of the one. Boosting Power Throughout Car Tuning There are numerous innovative methods to upgrade your cars performance in both the small and larger parts of your car. Car pruning may take on the various characteristics of your car that may independently contribute to upgrading and improving your car, and of course the security and durability that it supplies. In the area of good engine tuning, car engines may be retrofitted with a performance processor to provide it a particular boost. It may be adaptable to motors in their own fuel injection or digital control apparatus systems. This performance chip may quickly bring about better performance of their typical engines by up to 10 percent and also to turbo engines by up to 30 horsepower. In car pruning, a performance camera might also be installed including an additional 12 horsepower to your engine boost. The gas pressure regulator may be substituted using a power boost valve at the return fuel line to similarly increase the ability of your car. With improvements in the driving capability, you can even introduce extra modifications to its stopping power via brake performance tuning. In fact, its advisable that you equip your car with an upgraded braking system before presenting car power modifications. Even though it isnt thought to be a performance update, the steering can help in the performance and security of the car. In car pruning, an immediate means to improve braking would be to match your car with high performance brake pads and split disks which could withstand intense heat during extreme braking requirements better than regular disks and pads. Air filter pruning is considered the easiest in car tuning tasks. Air filters and air filter components can be substituted with high performance air filters for an exceptional power boost on your motor performance. Theres also the cho ice of working with an induction kit to boost air flow within a fuel-injection system rather than working with the air box. This kit comes with a conical filter that can be installed right within the air flow estimate and also direct the air better in the motor, which effectively updates the search engines performance. Ford Racing Spare Parts For Peace of Mind Whether you ride in a Costly limo or drive a Decades old car that is not worth a whole lot, your vehicles reliability is dependent upon how well you keep it. All vehicles that travel the streets need servicing at regular intervals from accredited and/or trained mechanisms. Routine check-ups help ascertain if your car requires any parts replaced. A faulty portion can lead to damage to your motor vehicle. Ford racing spare parts is considered higher quality options for your motor vehicle. You dont need to bother about the durability of this Replaced component, if you opt to purchase ford racing spare parts. They include no-questions-asked replacement warranty within a predetermined interval. This time frame typically exceeds the life span of spares from some other brands. Therefore, when picking racing parts ford parts become popular desired. These spares are made readily available for many car types from Hatchbacks, sedans, and SUVs, to trucks, sports cars, and solar and hybrids and f uel cell powered vehicles. With such a wide selection of merchandise on the current market, its not surprising that ford performance parts racing are highly desired by car lovers and mechanics alike. The Reason for the immense popularity of ford racing Spare parts is your companys unmatched emphasis on quality at every phase of the production. Quality isnt assessed but assembled into the product in the production site of those spares. Rigorous quality tests are conducted for raw materials, supplies, the spare part in various phases of manufacturing, and the final spare part too. While the price of those spare parts is marginally greater than other similar components, its well spent. In the long term, you could save money by purchasing ford racing spares. You must factor in how long parts will operate and their warranty. Spending the first time will save money rather than purchasing new spares.

Argument Essay Example | Topics and Well Written Essays - 500 words - 13

Argument - Essay Example In my opinion, higher education is never a right, but a privilege for every interested citizen to utilize. It is an opening advanced to the citizens to make use of at their will. Remember it is never unavoidable. To say that higher education is a right is to assert that everyone, even those who have no interest in it whatever must have it. It also means that the government must provide it to all citizens at no cost. It is worthy to note, that the government must cater for all the advanced schooling costs. The government does not do that in the actual sense. In the community system, disabled students have a right to access proper education. Students with low incomes also have the right to get cheaper or free lunches in schools. It is impossible to compare higher schooling to the right of disabled students to access a proper education the community. You cannot, in a similar way compare higher education for citizens with low-income students receiving cheaper or free or lunch in schools. Education is indeed something of merit, and it is essential for progress in the society. It is because an educated people are required to maintain a proper democracy. This does not qualify education to be a right. A right is usually sponsored fully and defended by the government as it is meant for the interest of a special group of people. It is worth noting that the right to public education was endorsed and is supported by legislation. It is given freely to all citizens. Nevertheless, students are not forced to take this path. They may opt for other ways. Some may go to private schools that are not usually government sponsored. The reason people need college education is to have them competent enough to meet the standards and demands of the job/ employment market. It is obvious that a more learned person has more skills and competence to execute workplace duties upon training. Most employers prefer those with higher learning because they

Customer relationship marketing Essay Example | Topics and Well Written Essays - 2500 words

Customer relationship marketing - Essay Example More and more business organizations are capitalizing and putting their major efforts on building and maintaining strong customer relationship mainly to gain highly useful and valuable information on how can they best serve their customers and keep them loyal. Relationship: A strategic Initiative ‘Strategy’ is a very common buzzword in the business filed. Large number of businesses find success with their strategy where as many turn out of the business due to in-efficient strategies. Strategies have been playing extremely significant roles in marketing in recent years. It can be argued that relationship marketing seems to be the central point of all other management strategies because no other strategies can bring success unless there is ‘better relationship’ with customers. More specifically, Total Quality Management, Supply Chain Management and Knowledge Management are some of the widely applied management strategies and these can turn to be in-effective i f the firm failed to build better relation with its customers. The older profit maximization, product orientation and transaction-based marketing concepts have been questioned and thence faded away and newer concepts of Customer Relationship Marketing has gained considerable place in marketing landscape. It eventually resulted a shift from the profit orientation to the concept of consumerism. Consumer has been placed to be ‘king’ or ‘boss’ in the market and this is often termed as a change from in-out approach to the ‘out-in’ approach. Most industries, service sectors like hospitality in particular, in very recent days give extreme importance to building and maintaining ‘consumer loyalty’. Relationship marketing is basically a stronger strategy to create customer loyalty. ‘Value creation’, ‘customer loyalty’ and ‘relationship marketing’ are more inter-related terms in marketing, because relati onship marketing and its tools have been found to help achieve customer loyalty by creating and adding values to the customers. Customers are better satisfied only when they find expected values from the products or services they consume and this in turn lead them become loyal customers. When it comes to the strategy perception, the marketing management focuses on retaining customers and make them their loyal customers. A vision to generate profits or increase production or compete with others through any possible measures is not exactly what a business is expected to have. Instead, production, competition and what ever a business does must be intended and able to satisfy its potential customers, give them the expected quality, values and reasonable standards, keep good relation with them in a way that they are treated as most valued ‘stakes’. Relationship marketing undertakes to know how to provide values to the customers. Empirical evidences show that 20 percent of th e customers bring in 80 or more percent of the profits for a business and therefore companies find relationship marketing as a key element to attaining reasonable profits that can help them survive in the business. Finding new consumers is often more expensive than retaining the existing consumers and converting them to ‘

Benchmarking Essay Example | Topics and Well Written Essays - 5000 words

Benchmarking - Essay Example The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources. This report doesn’t consider just one perspective for the judgment of the company. Its discussion is on the basis of both the financial and non-financial factors of the company. Besides these market perception and working environment with the potential of and for the workforce have been discussed.in order to gain the complete perspective of the companies. In this report the two companies selected for the benchmarking or comparison are not only the leading companies in their industry but also on of the biggest companies overall in the global ranking. The report gives the detailed comparison of Apple and Microsoft complete analysis have been made in order to get a conclusion regarding the performance of both companies in comparison to each other. ... Apple and Microsoft have global presence and compete on international market. They both are technology based companies however they have diverse range of products and compete on different level for every market and product that they offer. Both companies almost compete in every sector of the industry as the nature, aspects and operations of their business are quite similar thus the competition is quite cut throat and is mostly regarding capturing the market share not only in the American market but on the global scale. Thus there financial data can be compared as both companies have same target market, business operations and market environment thus any difference can be associated to the non-financial factors of the company. Company Details Both the companies are technology based and compete almost in all of their product and market segments. They maintain their own stores, authorized dealers and online stores. The principle executive offices or the registered headquarters of both A pple and Microsoft along with their registered exchange, ticker symbol and logo are as follow: APPLE INC. 1 Infinite Loop Cupertino, California, USA Registered on â€Å"The NASDAQ stock market LLC† Ticker Symbol AAPL MICRODOFT CORPORATION One Microsoft Way Redmond, Washington, USA Registered on â€Å"The NASDAQ stock market LLC† Ticker symbol MSFT (Investing.money.msn.com, 2013) Company Background and Profile Apple Inc. Apple is a California corporation that was established in 1977 and today along with its subsidiaries design, manufactures and markets mobile communication devices, media devices, personal computers, portable digital music players and long

Book Analysis Evironmantalism Essay Example | Topics and Well Written Essays - 1000 words

Book Analysis Evironmantalism - Essay Example Richard white view on environmentalism is that nature can act multipurpose to provide for human beings. This is evident by the fact that humans get food from the Columbian river and they generate hydroelectric power from the river. His view is the division of nature into different parts to maximize productivity and enhances development from nature. Richard White has evidently addressed with humans controlling nature to profit them, there are many consequences accompanied with it. Some people start wars claiming they own certain parts of nature and this erupts to social and political wars. This evident when the some people in Colombia tried to divert the course of the river to suit their social and political interest. This kind of actions results in struggles and oppositions about certain forms of nature. These struggles show that humans are fighting and claiming something they have not created and they do not have full rights of that natural resource. Richard perilously emphasizes th at what was supposed to happen did not happen in accordance to nature. Richard’s environmental concept is that humans can get all forms of energy from nature and use it for development purposes. This is emphasized through the generation of hydroelectric power for electricity, and the salmon fish that provide calories for human beings. He argues that the natural resources can provide the needed energy in the making of political and financial decisions that will enhance the developmental process3. Richard white addresses the misfortunes of human beings of trying to over control nature. With an aim of getting profits from nature, human beings have tried to dominate nature, which is not practical. This has resulted in conflicts between nature and human beings, as nature is not ready to conform to man’s ideas. Both nature and human begins end up becoming losers because they are unable to connect. This is because humans are trying to divide nature so as to maximizing profit thus forgetting the social values that should be upheld. Edward Abbeys Form of Environmentalist Edward Abbey’s form of environmentalist is one that advocates for the preservation and protection of the environment and natural resources. This is addressed by how the author brings out characters that are ready to protect a desert from the exploitation of developers.4 The characters in this book are in the move of stopping developers especially those who are in construction areas. These characters are stopping road buildings by destroying the equipments involved in the construction of roads. Edward is advocating for the preservation and conservation of the environment. The author has practically shown how he is ready to protect the environment fully. He is in the campaign of burning down billboards that are advertising construction projects, and he intentionally sabotages the bulldozers that are constructing roads in the quest of protecting the environment. Edward Abbey worked as a forest wanderer whose main aim was the protection of the environment and the conservation of natural resources.

Marketing Model Essay Example | Topics and Well Written Essays - 1000 words

Marketing Model - Essay Example There is also a need of having knowledge and understanding on the consumer’s behavior and their motivation for buying the products under consideration. Other areas of knowledge are the customer’s preferences and awareness concerning the product under consideration. On this basis, there is a need of integrating all these strategies for purposes of achieving efficiency in marketing (Rosenbloom, 2013). On this basis, the functions of marketing in the 21st century is integrating the wants and needs of customers to the other functions of the organization such as finance, Research and Development, production and personnel. On this basis, in the 21st century, marketing alone does not hold the success of the organization. This also applies to the other functions of the organization. However, it is the role of marketing to integrate the functions of different departments for purposes of promoting the goals and objectives of the business organization (Kotler, 2010). An example of a company that failed to integrate all its departments is Urea, a fertilizer manufacturing company. The company recently found itself in a stiff completion from foreign and local companies producing similar products. However, the company did not concern itself with improving its prices, quality of the products, its packaging and selling strategies. The marketing department and other departments of the organization worked separately, and at crossroads. This led to the loss of its market share to its various competitors. On this basis, there was a need of the management of Urea to define its marketing strategies, and give it the integrative role (Sheehan, 2011). This would help the company to regain its market share, and achieve profitability. From the above example, we can denote that effective marketing will lead to the profitability of a business organization (Rosenbloom, 2013). However, other functions of the organization such

Personal Care Services by the Home Health Aide Essay

Personal Care Services by the Home Health Aide - Essay Example Steps and guidelines for common personal care. The client in need of home healthcare may require assistance in personal care. The home health aide should have skills such as bed bath, tab bathing and shower bathing. They should be conversant with the guidelines for transferring the client or lifting the client when they want to change position. Personal care skills will also include lifting the patient from the floor. The personal care skills are necessary because the client may not be able to move independently. Their mobility can be limited because they suffered from a stroke that may have caused brain damage, body weakness or caused them to have unusual posture. Correct steps in personal care eases positioning and transfer as well as, maintains comfort for the client. The steps and guidelines in personal care assist in fostering safety when moving the client. The client and the home health aide reduce the chances of injury when conducting personal care as Birchenall (2012, p. 33) mentions. A bed bath is refreshing, allows skin inspection and allows change of beddings. A bed bath begins with ensuring privacy, informing the client of the intention of bath and maintaining a good conversation. The home health aide should prepare for bath by ensuring the room temperature is warm, close door, window and curtains for confidentiality. Collect all the equipment and materials to include: big pan or bowl, two firm chairs, soap and soap dish, bathing cloth, towels, newspaper for protection of chair from becoming wet and preferred cloths. The two chairs can be placed next to the bed, and then one chair is covered with the newspapers. The soap, dish and big pan are placed on the covered chair. The other chair is for placing the beddings. Light covers can be left to make the bed have warmth. The client can be requested to cooperate or assist in removing cloths, from top to bottom. The top can be cleaned, dried out and covered with cloths before moving to the bottom. The body parts t hat are paralyzed should be the last when removing cloths. The bottom cloths should be slipped slowly from waist to knee to the feet, one side first and then the other side if the person is unable to lift weight. Only the areas being cleaned should not be covered. The water in the bowl should be half full and tested with elbow for appropriate temperature. The soap should be kept in the dish and wash cloth used as required (Birchenall and Streight, 2003, p. 66). To wash the client’s face, the neck and bellow should be covered. Dampen cloth and squeeze all water and hold all the

Assignment 13 Example | Topics and Well Written Essays - 500 words

13 - Assignment Example are different in employment of labor where in some organizations, workers have the freedom to choose what they want to do while in others, duties are assigned to employees. However, many inequalities that arise from the nature of the employment, as identified by, Adam Smith need to be addressed to create harmony in the work place. These principal counter balances in some employment while in others, it is a gain. The first principal, the wages of labour vary with the hardship, the cleanliness, the honorableness of the employment. Those who carry out heavy duties earn more that those who undertake light duties. Additionally, dirtier work tends to fetch more wages than the clean ones and exposure to unsafe or dangerous environment (Smith and Dickey, 1993). The employees in dishonorable employment may take home more wages than those in the honorable employment because it takes patience and courage to carry out the duties; however, this is not always the case in all employment. This also applies in the profits of stock the bigger the stock the more the profit it earns. Secondly, the wages of labour vary with the easiness and cheapness, or the difficulty and expense of learning the business. If an employment requires a skilled person who have taken enough time to learn about it and used expensive resources, the level of wages must be high. This is because time consumed in training is great and not just anyone who can perform the duties especially the specialized ones be it technical or technological. Skilled labour fetches more wages and as one upgrade the position is left vacant for another to join and learn as the latter continues with his/her training under the master just like it is in Europe (Smith and Dickey). Easiness and cheapness hardly affect the stock of profit because for any business to do well, a lot of effort must be employed. Thirdly, the wages of labour in different occupations vary with the constancy or inconstancy of employment. Employment varies

Innovative Practices in Education Essay Example for Free

Innovative Practices in Education Essay Introduction The word ‘innovation’ is derived from Latin word ‘innovare’, which means â€Å"to change something to new†. In other words, we may say that ‘innovation’ means changing the regular way of doing things and involves doing the regular things in a novel way. The role of a teacher in present context has remarkably changed because of the various factors such as social, cultural, economic and technology developments across the globe. â€Å"Teachers in today’s era must be innovative, imaginative, and resourceful and have thorough knowledge of the subject and adopt new techniques to teach innovatively. † J. Krishnamurthy1 Teaching, in the KRISHNAMURTHI FOUNDATION INDIA (KFI) schools as opposed to other regular schools was said to be â€Å"different† and hence the researcher picked up these schools to study what and how â€Å"innovatively† the students are taught. KFI schools come under the genre of â€Å"alternative schools.† â€Å"An alternative school is an educational setting designed to accommodate educational, behavioral, and/or medical needs of children and adolescents that cannot be adequately addressed in a traditional school environment.†2 Its unique features are as follows: †¢Alternative schools have a small number of students, maximum 200 in the entire school . †¢Not more than 15-25 kids in a class †¢Children are allowed to learn the basic skills of reading and writing at their own pace. †¢There is little or no internal hierarchy in alternative schools. †¢Excellent teacher pupil relationship . †¢Family atmosphere †¢There is an inherent spirit of cooperation with self discipline. †¢Uniqueness of each child is nurtured. †¢The ambience is essentially fluid and informal. †¢There is no uniform. â€Å"KFI schools are not just about transference of ideas or facts in books, but is also about feeling the earth, watching the sunset, listening to the birds, seeing the colours of the leaves change in the different seasons and observing nature in its many colours, forms and shapes, in reality and this has shaped the entire structure of the school based on the ideology of Jiddu Krishnamurthy.†3 Methodology of the Study †¢Normative survey along with participant observation was used in the present research as it was a qualitative research . †¢Qualitative research seeks out the ‘why’, not the ‘how’ of the topic.3( Yang.W.E, 1997) Data Collection Tools Actual visit to the school and interaction with the teacher, students and principals through interview and questionnaire techniques and actual participation in school activities. The tools used were: †¢Interview †¢Participant Observation †¢Document analysis Learning the KFI way†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ a few insights Classes are not only about completing the content but also about understanding the content; with this core understanding every teacher at the school determines to use innovative teaching practices in classroom teaching. The term â€Å"innovative† is used to describe the combination of the three teaching practices in these schools †¢Student centered pedagogy †¢ Taking the learning beyond the classroom †¢Giving importance to personal relationships apart from the academic subject matter. These learning environments strive to cultivate a sense of community and belonging, and qualities of safety, respect, caring, and even love amongst the students .The term â€Å"innovative† in the context of this research describes combining these practices with technology i.e use of ICT( information communication technology ) in class room teaching. Student-centered pedagogy includes practices of teaching and learning that are project-based, collaborative, foster knowledge-building, require self-regulation and assessment, and are both personalized (allowing for student choice and relevance to the individual student) as well as individualized (allowing students to work at their own pace) and according to their particular learning needs. Each of these elements has a strong base of prior research, linking them to positive outcomes in terms of developing skills among students.4 Hence these a re techniques in which they learn to think for themselves, and develop the ability to make clear logical arguments, and deal with complex ethical issues.Students enjoy total intellectual freedom, and unfettered interaction with other students and adults. 1. Autonomous learning is a unique innovative technique which is actively implemented in the academic transaction process. It implies gradual switch from traditional teacher-centered studies to a self-learning process, when students are placed in such conditions where they are to employ their critical thinking, creativity, collaboration and communication skills in addition to the problem-solving skills that will make them experts on a subject studied through project- work, group work etc. For Example- A project on garbage disposal in class V was given to make them learn about environment and sustainability. 2. Cooperative learning directed towards focusing on students’ team work while doing their project assignments. 3. Task-based approach to learning, which requires using learning situations and tasks that do not make students merely reproduce the knowledge acquired, but also stimulate their creativity in order to find new original answers to unconventional tasks. For example- growing flowers in the school compound to teach students of class VII, about seasonal flowers, types of soil and usage of organic fertilisers. Another e.g- Selling organic compost and making money running a small business annually for class X th students to teach them about selling and profit in economics. 4. Moving outside the class This teaching practice refers to learning activities that include learning in nature and beyond the traditional boundaries of the classroom, and also by providing opportunities for 24/7 learning (for example, research outside the classroom), fostering cross-subject connections, and promoting global awareness and cultural understanding. For example seeing the actual working of a venus-fly trap plant grown in the campus to teach about carnivorous plants. 5. Story- based learning This method, called story-based learning, aims to encourage students to study various core subjects and be curious enough to find the answers by themselves. ‘One reason behind this learning design is to help students to comprehend the variety and interconnectedness of real life and equip them with the right mindset and solutions.’ 5 For example- The high-school students learnt a story about spices and ships, which would bring students into studying the history, agriculture, business, politics, culture and international trade of the East India Company in class VIII. 6. Workshops including interactive lectures, presentations, individual assignments, puppet making, independent and self-learning activities during practical classes and seminars, role plays and simulations, case-studies, individual and team projects, holding master-classes and workshops. 7. Extensive use of tape recorder, e-book, graphics, pictures, charts in daily 8. Blogs : A Classroom outside the classroom! Blog is derived from weblog. It is a diary or regular opinion columns posted on the internet. In blog, the writer posts diary entry which others can read and comments on it. Web-blogging is used in two main ways in teaching. Firstly, students are encouraged to write and post their blogs. If students are learning to write journals or engaged in other form of extensive writing in the classroom, is the right place to check their ability of writing. Secondly, the teacher writes the main blog entries, which students can then comment on. They send assignments or projects to students on the taught topics, by which students can complete the work and send it back to teachers. So the blog encourages teaching outside the classroom. 8. Role playing- For example, while teaching accounts the role of accountant can be explained by role playing technique. Invoice and bills can be given to students and asked them to assume the role of accountant. Here the real entries pertaining to transactions are made by the student and this is more practical approach to teaching where theory is supplemented by proper practical knowledge. 9.Wiki- A wiki is a web based platform for collaborative writing. It is used within a private domain as well as public domain for writing together. The important feature of wikis is particularly used for language learning which is record of all drafts. Students and teachers work on it collaboratively. An example of a private wiki used for language learning was used in KFI school-based project to produce a school newsletter for parents within the public domain. Students can be asked to be collaborative as class to produce a Wikipedia entry because such projects help to promote team-spirit and increase motivation, empower students to construct knowledge, and enable them to learn new things in an interesting, stress-free way. To keep up with the educational expectations of todays youth, were called on to use innovative teaching techniques. Where resources and training programs arent available to keep pace with our growing technological expansion, methods must be developed and used that involve active learning without depending on high technology. Simulations, games, and role playing are viable alternatives for learning about and experiencing real-life situations. 10. Innovative evaluation- the 360 0 approach- Teacher’s report- Students progress is assessed systematically and continuously. Evaluation is comprehensive, non-comparative and points to possibilities for growth are given to each and every student. Parents receive reports twice a year. Parent’s report- However, in the month of September parents send a report to school on their children based on the observation made at home. How he/she behaves at home, his/her eating habits, behaviour with siblings etc anything extra that the parent wants to tell is also welcomed. This report facilitates a joint awareness and understanding of the child by the school and home. Students take formal examinations from class VIII onwards and all the teachers seem to support it completely because they feel students have to take the public examinations at the end of Tenth and Twelfth standard. 11. Meditation assemblies- Every morning there are separate assemblies for the Junior and Senior sections, apart from this every school has â€Å"me time† in which the children and the staff sit all by themselves being â€Å"in silence† and think about the day ahead. It is easier said than done to sit in silence for 15 minutes because as Krishnamurthi says, â€Å"Only a mind in silence and stability is a mind that can learn anything.or even teach anything† 4 Hence this meditation time is important for both the kids and the teachers and there is no fixed way of meditation. The only requirement is that one should sit in silence. Sometimes in the evenings guided meditations are also held for the senior students who want to come. It is a voluntary thing and no one is forced to do so. It is an important innovative technique in teaching â€Å"self- inquiry† and introspection to the students. There is no punishment system, only talking, counselling and understanding that takes place if someone makes a mistake. Conclusions †¢This holistic education is usually characterized by several core qualities. First, it encourages experiential learning. †¢Secondly there is more discussion, questioning, experimentation, and active engagement in a holistic learning environment. †¢Thirdly, personal relationships are considered to be as important as academic subject matter. These learning environments strive to cultivate a sense of community and belonging, and qualities of safety, respect, caring, and even love. †¢These innovative techniques are practiced in diverse ways in alternative schools like KFI that provide a carefully designed, multiage â€Å"prepared environment† that encourages children to explore ,experiment and learn according to their own pace and interests. †¢It is possible, however, that these certain universal features of the KFI schools can easily be shared with, and developed by, other schools like the non-formal working environment and child-based, student-centric project aided learning which doesn’t require too much training or infrastructure , just a willingness to experiment and innovate on the part of the teacher. †¢ In many respects it is like a traditional school; children take board exams, have a curriculum and timetable etc. But what makes them special and effective are the teachers and their passion for teaching, their innovative methods of teaching, the fearless and joyful interaction among teachers and students. †¢The board results of such schools were better than the regular schools in their area but the stress experienced by the students, teachers and parents was comparatively much less, as what came out from the interviews and observation of the students and data analysis. Recommendations From the insights gained in innovative teaching and its impact on the teaching learning process, the researcher would like to make certain recommendations for other schools as well. a.Schools therefore need to emphasize on those aspects of learning which would help children to self-observe and reflect; find ways to search for knowledge instead of memorizing only. b.The project approach in teaching is inter-disciplinary, integrates arts, music, dance, yoga, meditation in the curriculum and leads to collateral learning. c.This is accomplished through evolutionary syllabi that emerge out of the needs of students and can be easily made by the subject teacher and head of the institution. d.The students are independent, responsible and confident of their learning. e.In line with J.Krishnamurthy’s philosophy, teachers lay emphasis on collaborative learning and team work. f.The teacher’s role is that of a facilitator, a generalist. g.The teaching style is informal, participativ e, democratic and illuminative. h.The teacher is a learner too. i.Meditation and yoga has definite positive outcomes on the behavior of students and also their ability to learn. Hence it should be encouraged by all schools. j.This holistic and innovative education in KFI schools is usually characterized by experiential learning. k.Secondly there is more discussion, questioning, experimentation, and active engagement in a holistic learning environment leading to overall personality development. l.Thirdly, personal relationships are considered to be as important as academic subject matter. These learning environments strive to cultivate a sense of community and belonging, and qualities of safety, respect, caring, and even love amongst students and teachers. References : 1. Bax,S.(2003). The end of old age teaching: A New Approach to Education and Laerning. ELT journal, 57, 278-287. 2. Alternative School, http://www.healthofchildren.com/A/Alternative-School.html#ixzz2BQfZSoIf 3. Martin, Donald W. (1975) An Analysis of Selected Works of Jiddu Krishnamurti: Implications for Higher Education University of Cincinnati, Ohio (U.S.A.), research paper. 4. Gefter, A., â€Å"Living online: This is your space,† New Scientist 2569 (2006): 46-48. 5. Gupta Deepti, 2005. ELT in India: A Brief and Current overview, Asian EFL Journal Volume 7. Issue 1, Article 12. Bibliography 1. Nunan David (1991) Communicative tasks and the language curriculum. TESOL, Quarterly 25(2), 279-295. 2. O’Grady, William, Michael Dabrovolsky, and Mark Aronoff. 1993. Contemporary linguistics: An Introduction. New York: St.Martin’s Press. 3. Pahuja N.P. Teaching of English, Anmol Publications Pvt.Ltd, New Delhi 1995. 4. Prensky, M., â€Å" Digital nayives, digital immigrants,† On the Horizon 9.5 (2001). 5. Thelwall, M., â€Å"MySpace, Facebook, Bebo: Social networking students,† Association of Learning Technology Online Newsletter 11 (2008). 6. Vyas A. Manish and Patel L. yogesh â€Å"Teaching innovatively – A new Pedagogy for a New Century.† PHI Learning Pvt Ltd. New Delhi (200

Types Of Films And Films Narrative Essay Example for Free

Types Of Films And Films Narrative Essay Fiction something that does not exist in real life; Contrasted with Documentary films, Fiction does not purport to deal with factual information. However, there are also Documentary-Fiction combinations like in the JFK film. In JFK, the filmmaker incorporated found footage to give it a semblance of reality.   Ask your classmates for a show of hands, who has watched JFK? Documentary Please refer to the table above for the distinctions. Ask your classmates for documentaries that they have watched and point out the devices employed by these documentaries they volunteered.   Briefly discuss how The Blair Witch Project is of the subgenre, mockumentary, to supplement the discussion in the Film Art book. Ask questions about the accuracy and reliability of documentaries. Discuss the impact of Al Gore’s An Inconvenient Truth as a popularized documentary for the purpose of environmental advocacy. Ask your classmates if they find documentaries convincing or just bordering on propaganda? Why is Michael Moore a controversial figure? Animation Please refer to the table above for the distinctions. Ask your classmates for animated films that they have watched and point out the devices employed by these animated they volunteered.   To supplement the book discussion, mention the other concepts and subgenres under animation such as: rotoscoping technique (like in Richard Linklater’s films, Waking Life and A Scanner Darkly), Japanese anime films (Voltes V, Daimos, Princess Mononoke), Computer Graphics Interface (CGI like Finding Nemo, Happy Feet, iMAX 3D animated features) in contrast to old celluloid techniques (manually drawing and painting on celluloid sheets that are overlapped and shot frame by frame). See more: how to start a narrative essay Experimental and Avant-Garde Please refer to the table above for the distinctions. Ask your classmates for experimental films that they have watched and point out the devices employed by these experimental films they volunteered. Discuss the Japanese-American film, Eiga Zuke, or Pickled Film, through the technique employed by the filmmaker. Here, the abstract splotches were created by soaking the negative in â€Å"pickling agents† before processing it into film stock. Experimental films generally have no rules, emphasizing self-expression and exploratory techniques. Ask your classmates what kind of experimentation they would eventually like to try in their own films in the future? Defining Genres: (Mental Note: Picture S-T-E-M, Subject, Theme, Emotional Effect, Manner of Presentation) Subject: Give an example of a film with a specific subject, like a biography, the subject is the life of the protagonist.   Theme: Give an example, like a Western, where the theme is resolving conflict between law and order forces, versus outlaws, bandits or Indian communities. Distinct Emotional Effect like in Horror movies and thrillers, these are calculated to make the audience feel horrified. These films challenge the sensibilities of what the audience perceives as normal. Manner of presentation: Give an example of a film, like a Musical, where the characters clearly engage in singing and dancing to communicate aspects of the plot Always remember that Genre Mixing is common and that there are certain innovations in film that challenge the preconceived notions established in that genre. This is a reflection of the social process that includes a transforming social milieu. For example, the film Aliens, portrays Ripley as a strong feminist character who is also a caring mother. Chapter 4: NARRATIVE AS A FORMAL SYSTEM STATE: The Story-Plot distinction suggests that you want to give someone a synopsis of a narrative film, you can proceed in 2 ways: 1. Summarize the story, starting from the earliest incident which the plot cues you, then infer straight through to the end.2. Tell the plot, starting with the first incident you encountered in watching the film 3 Aspects of Narrative: (Mental Note: Picture Ca-T-S , Causality, Time, Space) Narration: the Flow of Story Information Openings, Closings and Patterns of Development Refer to the table to discuss the distinctions and cite examples from the book. In the classical Hollywood narrative, the chain of actions that result from predominantly psychological causes tends to motivate most or all other narrative events. if the characters did not desire something to be different from the way it is at the beginning of the narrative, change would not occur. Discuss a short excerpt from the Citizen Kane film and analyzes the aspects by showing them the plot segmentation in the book. Integrate all the concepts discussed so far in the Citizen Kane class discussion. Don’t forget to thank your audience after your presentation. Works Cited Bordwell, D. and Kristin Thompson. â€Å"Types of Films.† Film Art: An Introduction. Location: Publisher, Year. 42-61 Bordwell, D. and Kristin Thompson. â€Å"Narrative as a Formal System.† Film Art: An Introduction. Location: Publisher, Year. 89-113

Real Estate Business Plan

Real Estate Business Plan Business idea- Real Estate (Apartment House Finder Business) Executive Summary Finding a new home or apartment to rent can be a very time-consuming and daunting task. Thats why many people needing to rent a home enlist the services of a professional apartment and house-finder service. The service can be operated from home and on the web but I will start company by taking a rental office location for client visits, as well as build a website to feature available properties for rent. This business is competitive. Company want to consider specializing in one or more of the following types of rentals: room mate listings, short-term furnished and unfurnished accommodations, long-term furnished and unfurnished accommodations, executive accommodations, rentals that allow pets, student housing, vacation properties, or niche properties such as penthouses only, parking stalls, floating accommodations, or artist lofts and commercial properties. There can also have a couple of options in terms of fees. Company can charge renters a fee to find the right place to suit their needs. Or can charge the landlord or building owner a fee to list his or her properties with your service. The key costs related to start-up will be in the region of  £2,000  £10,000 depending upon the shop location. What I Need to Start my business: Step  1: Identify the need for an apartment locator service in my local area. Make phone calls, followed by in-person visits to local apartment complexes announcing the benefits of the services Our company will provide. Start by locating properties for family and friends, and use their successes as testimonials to the efficiency of your service. Step  2 company will License new apartment locator business with the state. Obtain a unified business license to operate within the state where our company will conduct business. Determine a structure for our business, such as a corporation, limited liability company or sole proprietor. Contact city licensing agency to determine if additional permits and licenses are required for our business type. Step  3 Rent, lease or convert a home office space. If our company will meet with applicants and apartment representatives in office, leasing an affordable commercial space will provide a more professional environment. Or we can Convert a room in home to operate your new apartment locator business if we plan to conduct business through Internet. Step  4 we will Create a strategic operational and marketing plan will Follow that plan to measure successes, growth of business and build a data base of clients and applicants. we will Promote our apartment locator business with fliers, business cards, refrigerator magnets, mass mailings, advertisements in local community papers and temporary specials, such as fee free for 30 days. Step  5 company will Collect apartment finder guides for our area will Use apartment guides to compile a working database of complexes and online resident feedback. Categorize by name, location, price and number of bedrooms. Take special care to accurately match with apartment seekers. Check online for apartment features and amenities before referring. Check areas and note added features, such as easy access to bus lines, shopping and schools. Step  6 Purchase office equipment, furniture and supplies. We will Stock office with supplies and furniture, such as pre-screening applications, staples, copy paper, file folders and cabinets. Purchase database and word processing software to electronically maintain applicant and client information. Step  7 company will Pre-qualify applicants before referring. Ensure applicants meet the income, rental history and criminal background requirements before making referrals. Obtain a release from applicants to conduct preliminary background checks. Employ the services of a background investigation service to collect additional information, such as credit reports. Objectives: it’s time to lay down how I am going to execute and bring mission to reality? That’s where setting goals or objectives come into play. S SPECIFIC M MEASURABLE A ACTIONABLE R REALISTIC T TIME-FRAME To provide the best accommodation available to the local community at a convenient time frame and at affordable price. To generate market share to make â€Å"Home Finder† a common name. To be a local home finder of choice based on customer satisfaction. Gross margin moderate and improving over the span of the plan. Safe, quality housing that provides state-of-the-art amenities at competitive prices. Maintaining open communication between Company and its customers in order to ensure the highest level of customer satisfaction and long lasting reputation within the community. Mission: â€Å"HOME FINDER† provides high-quality, comfortable rental units in derby. Our company offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlike many other companies that are solely concerned with turning profits, our primary objective is to maintain the highest level of customer satisfaction . Tenant safety, happiness, and comfort are our main goals. â€Å"HOME FINDER† maintains competitive market prices, while working toward expanding the number of units owned, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as customer satisfaction is an intricate part of company success, so is employee satisfaction. That is why the founders of †Å"HOME FINDER† Real Estate believe that employee satisfaction will make the company a success and will be the key to their longevity. Housing units will predominantly be located in the University neighbourhood targeting both students and professionals. Vision: Company vision is to start a business from home online with one person(sole proprietorship) and in few years reach to every person who needs services regarding property. To continue to expand and maintained the business while also increasing the level of profits . Company summary: Home Gadget Repair is to be set up as sole proprietorship owned by Gurjot kaur With a small loan from Government schemes and Get a bank loan . I will choose option to take loan for business from government schemes there are total 629 schemes available under â€Å"finance and support centre† and I can take loan under â€Å"New Enterprise Allowance. It will grow in one year from a one man business to four person business. Company will build the necessary infrastructure to quickly and efficiently respond to customers. To start a business I can go to National Enterprise Network it is a unique membership body representing the enterprise support sector across England. where I can get advice regarding my business and can convert my ideas into reality .i will get register my intellectual property there to make sure nobody can copy my business without my permission. Initially the business is to be set up as a Sole proprietorship, owned and operated for profit But after few years when company will be able to invest for business extension we will lease a space for the offices and purchase more company vehicles. Services: â€Å"HOME FINDER † company will provide different services like to find out rental house , flats and commercial properties according to user requirements. Moreover we will provide services to customers within 24 hours . From the day one we decide to give fast services to our clients. Market analysis summary : The key part of any business is market analysis .A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value .There are two factors you need to look at when assessing the size of a market: the number of potential customers means quantitative market research and the value of the market, feedback , thoughts and feelings of customers are related to qualitative market research. Market and customer segmentation: In target market there are two types of customers one is those who are looking for commercial property and other one those who are looking for homes and apartments. Customers those who are looking for houses and apartments for rent according to my market research they will be between 18-34 age and most of them will be immigrants like students, professionals , singles and couples. According to prototype testing they are not willing to spend too much money on rent . Second group of customers are those who are looking for commercial properties they can be a sole proprietor , can be a business partners and can be a big corporation. Their demands for rental property will be different and amount of rent willing to spend will be different . All these things can be sure by survey on a certain group of people and it can help me to improve my business plan . Customer relationship management (CRM): customer relationship management is a strategy for managing all company relationship and interactions with customers. Company will focus on every individual customer whether he is new customer or current customer. It will help our company profitability. In CRS our company will use centralised data base system where all contacts will be stored who ever will be related to our company . In this way we can enable inquire data in back office as well in front office. Why CRM in real estate ? Tenant relationship information is managed in multiple or isolated databases that can create duplicative information and to understand and share that data will become difficult. When every lease or transaction will be different and the associated process to execute that is unique and manual, undue administrative effort and errors will be occur. Marketing: In businesses marketing is everything . Marketing strategy create a meaningful interaction between two parties. There are many ways through which we can reach to customers. USP (Unique selling point): To attract customers and make profit company must have a unique selling point it will be a strong way to compete with competitors in market and will be a key point to stay in market for long period . As compare to companys other competitors our company will charge less . the other one unique point is our company will not take any commission from rent we will just charge customer our fee . Customer can also give rent in instalments to landlord if he cant afford. We will Learn our competitors’ strengths and weaknesses – imitate their strengths, and use their weaknesses to our advantage. Revenue streams: company source of revenue will be the services that company will offer . Tenant will get a property on rent according to their requirements and they will pay accordingly. company will charge a consultation fee for service and will also take commission from the monthly rent . From the landlord company can charge if he is using our website to advertise his property . Value proposition: Values we deliver to the customer: Convenience is the foremost thing that we will give to customer. To satisfy customer with our services is our first duty. Company will not charge any fee if tenant is not satisfied with service and want to change the property. We will provide service to customer as soon as possible because we know how important the customer time is, will charge less as compare to other market competitors. Risk analysis: Specific risk and their solutions: If a customer wants to break a contract before the completion of agreement then there is a solution for this problem before making a contract company will make a lease documents in a proper legal way with the agreement of both parties . This agreement can be a written and oral(recorded). Break clause: Agreed by the landlord and tenant, where the lease can be ‘broken’ without anyone facing a penalty. Tenant need to give landlord 2 months notice that he/she is using the break clause. Fixed-term tenancy: A fixed-term tenancy means the lease automatically comes to an end when the term is up. If a tenant want to stay on after this term, tenant can do so if your landlord agrees. However, staying on past a fixed term marks a ‘continuing obligation’ to pay rent. You’ll then need to give 3 months notice when you want to leave. Landlords and ending a lease: Landlord can only end a lease when the tenant fails to pay rent or meet other lease obligations. If landlord have included a ‘forfeiture clause’ in the lease, landlord can use it in these situations to end the lease. However, if the tenant can challenge this in court they may be allowed to stay in the property. There is a one more solution that can stop the occurrence of these types of problems like before agreement our company will do inquiry at a tenant side. company will check the financial status of party , past records. Our company will be update itself from time to time of new laws of leasing a property. SWOT Analysis: Strengths : Our company will charge less fee and less commission from customer and will take commission †¦% only if customer is giving rent more than 500 . so this is a one positive point of our company to attract customers. We will serve customer and will fulfil customer requirements in better way. We are able to respond very quickly as we have no red tape, and no need for higher management approval. We can change direction quickly if we find that our marketing is not working. We have low overheads, so we can offer good value to customers We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers Weaknesses: Initially the only person who will handle whole business will be I . so no manpower can be a negative point for me Company will have a small staff, with a shallow skills base in many areas . Our company is new it will be a challenge for me to make image in market. Our cash flow will be unreliable in the early stages Opportunities : Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to my field and I am well aware of all laws of government related to my business. Changes in social patterns, population profiles, lifestyle changes, and so on. Local events can give me opportunities . Our business sector is expanding, with many future opportunities for success. Local government wants to encourage local businesses. Our competitors may be slow to adopt new technologies Threats: Budget can be a massive threat for our company because initially whether I get profit or loss I have to invest money and have to be patient to get profit. I have to compete with those companies who are well established in market and have good image. To run a business smoothly it can be a threat for me. A small change in the focus of a large competitor might wipe out any market position we achieve

BioPure case :: essays research papers

BioPure Corporation, which was founded in 1984 by entrepreneurs Carl Rausch and David Judelson, is a privately owned biopharmaceutical firm specializing in the ultra purification of proteins for human and veterinary use. In 1998 Biopure pioneered the development of oxygen therapeutics using â€Å"Hemoglobin†, a new class of pharmaceuticals that are intravenously administered to deliver oxygen to the body's tissues. Biopure's two products, Hemopure for human use, and Oxyglobin for animal veterinary use, both represented a new Oxygen based treatment approach for managing patients' oxygen requirements in a broad range of potential medical applications. The factor distinguishing Biopure’s two products from other blood substitute products being developed by two possible rivals, Baxter International and Northfeild Laboratories, is that its hemoglobin based source is bovine rather than human and was derived from the blood cells of cattle. Both of Biopure’s blood substi tute products were in the final stages of the approval process of the Food and Drug Administration (FDA) in 1998. Oxyglobin had just received the FDA’s approval for commercial release declaring it safe and effective for medical use. Hemopure was entering final Phase 3 clinical trials and was optimistically expected to see final FDA approval for release in 1999. The FDA approval of Oxyglobin and its possible subsequent release into the veterinary market caused concern over whether the early release of Hemoglobin would impinge BioPure’s ability to price Hemopure when the product finally received approval. Given that the two products were almost identical in properties and function, it was thought that the early release of Oxyglobin would create an unrealistic price expectation for Hemopure if released first. Although blood transfusions in the veterinary market are infrequent and the market scope is limited, Oxyglobin has the potential to become a lucrative investment for Biopure. Based on the approximate 355,000 blood transfusions (please see Exhibit 1 for the calculations behind this estimate) performed on animals in 1995, a definite opportunity exists for Oxyglobin within the veterinary blood market. Since the number of blood transfusions conducted in 1995 represented on average only 2.5% of animals suffering from acute blood loss, increased availability of animal blood could possibly stimulate the market.   Ã‚  Ã‚  Ã‚  Ã‚  In order to estimate the possible impacts of introducing Oxyglobin as a major product, it was assumed that Biopure would be able to produce and sell its full capacity of 300,000 units per year. As can be seen in Exhibit 1, the results of such an aggressive marketing strategy would yield a positive gross margin of between 49% and 66%, assuming the product was sold at a price of $100 to $150 per unit.

Essay Outline for Conflict in Lorraine Hansberrys A Raisin in the Sun :: Raisin Sun essays

Conflicts in A Raisin in the Sun – Essay Outline I. Conflicts in the Play - There are many types of conflict evident in this play. Some are as follows: A. Man vs. Man - Mama is the matriarch of the family, and she is very much in control of her children's lives. She is driven by a strong sense of pride and a strong faith in God. Her ideas conflict with three other characters: 1.   Walter - His dreams of owning a licquor store conflict religiously with Mama's value system. The conflict between Mama and Walter is amplified by the fact that it is Mama's apartment in which the family lives and Walter is unable/unwilling to make decisions because Mama is so domineering. Ironically, it is the one decision that she eventually lets Walter make which nearly destroys the family. 2.   Beneatha - Mama is angered and confused by Beneatha's views on religion. 3.   Ruth - Mama is unable to accept the fact that Ruth might find it necessary to have an abortion. B. Man vs. Nature 1. Living Conditions - five people in a small apartment 2. The neighborhood - ghetto-itis 3. Economic Conditions 4. Job Dissatisfaction 5. Society's Racism    III. Individual Dreams Vs. Family Responsibilities - A central conflict in the play arises when there is disparity between the individual's dreams and his/her familial responsibilities A. Walter's desire to own a liquor store B. Beneatha's dream to be a doctor    IV. Character Contrasts A. George Vs. Asagai - George is trying to deny his heritage. His family has prospered in America and he sees no need to celebrate his African heritage. He illustrates the blandness and shallowness of a life rooted in the quest for wealth and status. Asagai contrasts with George. He is an idealist. He is intelligent, perceptive, and dedicated to helping his country in its quest for liberation. These two men embody the two forces that operate on and within the family: materialism and idealism. B. Mama vs. Walter - Mama's desires for the family contrast with Walter's. Mama wants to use the insurance money to buy a house, a symbol of stability. Walter would rather spend the money on a high risk investment. Mama represents the wiser generation.      V. Important Props A. The plant - This is representative of Mama's ability to endure despite harsh surroundings, and her tenacity in keeping her dream alive.

Tennessee Williams The Glass Menagerie as a Tragedy Essay -- Papers T

Tennessee Williams' The Glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many different types of play, for one, a tragedy. At first glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the classification 'tragedy', one can more easily assess whether or not the Glass Menagerie fits under this title. To do this I will be using the views of Aristotle, the Greek philosopher, who first defined the word 'tragedy' and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeare's tragedies indeed fit into Aristotle's definitions. To begin with, in order for a play to be a tragedy, it must involve 'an action that is serious' Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that William's has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and America has hit the Great Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To add a little more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, Tom has an unnatural desire to escape, and leave his famil... ...e play. The whole of Amanda's existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore, I would argue that time, place and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotle's views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentially agree with the critic's argument. Works Cited: Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568. Tennessee Williams' The Glass Menagerie as a Tragedy Essay -- Papers T Tennessee Williams' The Glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many different types of play, for one, a tragedy. At first glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the classification 'tragedy', one can more easily assess whether or not the Glass Menagerie fits under this title. To do this I will be using the views of Aristotle, the Greek philosopher, who first defined the word 'tragedy' and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeare's tragedies indeed fit into Aristotle's definitions. To begin with, in order for a play to be a tragedy, it must involve 'an action that is serious' Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that William's has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and America has hit the Great Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To add a little more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, Tom has an unnatural desire to escape, and leave his famil... ...e play. The whole of Amanda's existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore, I would argue that time, place and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotle's views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentially agree with the critic's argument. Works Cited: Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568.

Of Gods and Men

Gods and Men Of Gods and Men tells the story of nine Therapist monks, seven of which, are tortured and executed by Islamic fundamentalists. They had received several threats from these fundamentalists. They were not sure of whether or not to leave their monastery, but ultimately decided on staying. Due to this decision, their monastery was invaded and they were held hostage by the Islamic fundamentalists. They were eventually executed. These monks were real Christians, Sectarians and I liked their community. These monks are the definition of model Christians.They devoted their whole lives to God and prayer. They spent every waking moment with the Lord. They live under the vows of poverty, chastity, and obedience. Every single thing they do Is for God, and that requires a great amount of dedication. Monks truly exemplify model Christians. The monks In Of Gods and Men are Sectarians. This meaner they are Therapist monks. I could never be a nun or Sectarian monk. It requires way too muc h dedication and I love my Reilly 2 freedom. I could not Imagine a life of solitude without my family or friends. I definitely would not be able to live that way. I really like the monk community.They do not bother anyone and It sounds like they are genuinely great people. They are perfectly harmless to the world. Monks choose to live their peaceful lives on their own, separate from everyone else. They have chosen to live their life the way they do and do not force upon anyone their beliefs or opinions. I very much approve and like the monk community. Of Gods and Men gave me great Insight on Therapist monks. It also made me aware of all the horrible situations going on around the world, much like what happened In the movie. I enjoyed watching the movie. It was very heart-felt and well done.It was en of the best movies we have watched all year. By milkmaid the vows of poverty, chastity, and obedience. Every single thing they do is for God, The monks in Of Gods and Men are Sectarians. This meaner they are Therapist freedom. I could not imagine a life of solitude without my family or friends. I I really like the monk community. They do not bother anyone and it sounds like beliefs or opinions. I very much approve and like the monk community. Of Gods and Men gave me great insight on Therapist monks. It also made me aware of all the horrible situations going on around the world, much like what happened in

Introduction to counselling

Counseling Skills Day one was one of nerves mixed with anticipation. I already told myself not to have an expectation Just to turn up openly and approach the course as I progress. The Introduction was as expected, Mrs../Miss Rachel Ellis, our tutor introduces herself then explain her she will like us to get to know each other for 10 minutes then talk about the person who Just told you about them self. We were sat in a semi-circle awards the front of the class.It was a matter of Just the person next to you In an anta-clock wise manner. Sitting to my right was fellow student Citrine (CIA) happily married, two kids, employed and was on the course as a matter of exploring. As Citrine and I were the two last persons to Introduce each other, we had the opportunity to listen and establish what background the other students/landfalls and possible the â€Å"driving force† behind the course. As expected It was a diverse, In seasons and profession, and this for me was a really good thing within.Although the reasoning was diverse due to the diversity of employment, not until the end I realize the goals were common. Everyone just wanted to reach out to others in some way. This was made clear through communicating and relating to other members of the group conducting various exercises. Mainly, the points of reflection study/discussion sessions. With all this said a few of the fundamental things I were reminded of/ earn of today was the important aspects confidentiality issues, especially in the training group.In addition I'm able to recognize the importance of building a relationship with others within our group. With these two, other members will be more expressive (openness) and therefore there will be more rewarding for all concerns. Finally, I can apply the study skills to reflect on my learning.

Prime Candidates of Vigilantism

All law stems from one source of order. In a time of anarchy and chaos a man brought for from a mountain top two stone tablets from which all law branches. Those two tablets, the Ten Commandments, were to be the seeds of lawful civilization. Those seeds have since become the roots of modern humanity. A prime example of this is the United States government. The phrase â€Å"In God we trust† is imprinted on every piece of legal tender and on most documentation. The purpose of law and government is to â€Å"protect† the people, but the fact that punishment need be imposed only illustrates the fact that it does not protect. Punishment is imposed only after harmful actions against society have been carried out. In order for punishment and legal intervention to be applied there first must be a crime or an action that is the government†s responsibility to prevent from taking place. When law is applied the government has already failed to protect the individual; punishment will do nothing to help the victim after they have been victimized. Law does not, in truth, prevent such behavior; it only deals with it once it has occurred. Law does nothing to prevent socially harmful behavior, it therefore does not protect in accordance with the tenets set forth in the theory of the Social Contract. Why then, in such a modern civilization, do we have vigilantes? The answer is simple. The fact is that although humanity has advanced, law has failed to keep up. The prime candidates for vigilantism are those who abide by the law. They acknowledge the existence of the law and respect it. They expect that if one day they are the victim of a crime the offender will quickly go through trial and be punished. The truth is that that is rarely the case. It can take months for an offender to even go to trial. The U. S. criminal justice system, however the best in the world, is not nearly efficient enough to properly handle the workload placed upon it. Still the situation comes up that even in a clear-cut case with hard evidence and witnesses, law enforcement will fail to properly pass down punishment to those who commit a crime. This is the time when people take the law into their own hands. Impatience and frustration drives and individual to do what he or she believes what the government has failed to do. It can happen to anyone. But can crime be prevented in the first place? The law often frustrates teenagers and adults alike. The major difference between these two groups is experience. Teenagers are usually more likely to go out and â€Å"punish† those who violate them or their friends. An example of a teen vigilante is when a teen goes out to defend his/her name in order to prevent slander. This is seen very often. Unfortunately, these teens have either not been educated or have exhausted all legal means in order to halt the crime (slander). Adults are often confronted with the same situation but by having experienced this before, they are more prepared to take action against this. But in adults we often see something not usually seen in teens, the involvement of alcohol. Alcohol clouds judgment and increases violent tendencies. Although teens do consume alcohol, they cannot obtain it legally. Because of the age difference, punishment should not be the same for both adults and teens. Although there are some difference, for some reasons adults seem to have more choices in terms of education and correction. In adult prisons, inmates can attend GED classes and earn degrees. Teens however do not have that same option. Instead, they have clean-up punishments such as Saturday detention at the high school. What should be done is Saturday corrective classes. Instead of cleaning the school, clean their minds. This is where education comes in. In order to eliminate criminal behavior, we first must rehabilitate and educate those who are at high risk to or have already committed a crime. In most forms of punishment, such as seen at the Douglas Juvenile Corrections office, there is actually no correction. Lawn maintenance does in no way educate the offenders. Punishment does not promote understanding not does it allow analysis. Education, unlike punishment, is not a restriction, but a guide. Education is a positive behavioral influence that promotes freedom and instills morality. With education comes understanding. Without those two key elements there cannot be the wisdom necessary for correction. Regarding the disciplinary action taken on juvenile offenders, some of which I have seen working outside during school hours, should not be out there. Instead, they should be forced to attend school. Whether it is high school or a form of military school, they need education. Becoming a vigilante is almost never a result of free choice of an individual. Rather, it is forced upon one by poor or slow action on part of law enforcement. If we as society ever hope to live in peace and prosperity as guaranteed to us by the constitution, we need to not only enforce the laws, but preach the law.

Make Recommendations for Improving Your Health Education Campaign Essay

The health education topic which I choose is sun awareness. I choose this campaign because more people are going on holidays and using sun beds and not being aware of the dangers and what it can cause. The 2009-10 National Skin Cancer Awareness Campaign is targeting to as low as 14-40 years as research has shown that these ages are still getting sun burnt each weekend in summer, and cumulative exposure to ultra violet radiation over your lifetime and episodes of sunburn increase the risk of skin cancer. This is because people can now afford to go on holidays more often and are not using sun cream and covering up. Also people at the age of 18 are now using sun beds more often because appearance means a lot to people at that age. They are becoming more self conscious about themselves and are using sun beds to get a quick, cheap and easy tan. My s. m. a. r. t objectives for skin cancer is SunSmart Policy to: Increase the knowledge and awareness of skin cancer. Assist to develop strategies that encourage responsible decision making about skin protection, including not sun baking. Work towards a safe school environment that provides shade for students and staff. Encourage students, parents, teachers, and staff to wear protective clothing, sunglasses, hats and sunscreen during high risk times such as lunch times, sports, excursions and camps. Ensure that parents are informed of the school’s SunSmart policy. Sun protection and skin cancer awareness programs are incorporated into the Health and Physical Education areas of the school curriculum. Wear the correct protection Clothing when out in the sun. The school is working towards increasing and/or maintaining shade in its grounds, particularly in areas where students congregate eg. Lunch, canteen, decking areas. Also to start showing the dangers of the sun and sun beds and try not to advertise sun beds. To try and make people follow these objectives I could make people aware of the dangers by showing them horrific pictures of skin cancer and the affects of sun burn. By showing them these images it would stick in there head and they would try and stop in taking a stupid amount of UV. By making videos of people with skin cancer could make them aware of how dangerous the sun is and using sun beds are. Also how the skin is affected by the sun by making you age. I think for my choice of approach I would make a presentation to a group of people making them aware of the causes of skin cancer. by doing this each person which intakes the awareness would hopefully tell there friends and the friends would tell other people which would make it a on going process to eventually people would realize the dangers. Hopefully this will help them adapt to sun smart and how important it is to just listen. The media which im going to choose posters, leaflets and games. This is a effective way to promote my campaign. There fun always full with bright colors and easy to understand. I think this is a good idea for my age range audience as its to 14-40. I think they will understand my media well and hopefully it will get to them. I will show pictures on my posters which are eye catching. These could be what a skin cancer mole looks like. Hopefully the audience will be educated by this and know what there looking for. I will also show badly burned people, this will scare the audience and make them use more sun cream and cover up. My game will be easy to use and fun. It will give someone good knowledge of skin cancer and the sun smart campaign and what’s it all about.